Efesor – Medium

Efesor

Reimagining your career path

In my experience as a leader in the corporate world, I’ve always challenged the idea that the people I am leading should have their career…

Feb 22, 2023

Reimagining your career path

Feb 22, 2023

Published in
On Creative Leadership

Are we optimizing our lives a bit too much? How to get your best life advice

Before the Internet, any life advice we needed came from close circles. We used to rely on people to whom we asked for advice, to whom we…

Jan 18, 2021

Are we optimizing our lives a bit too much? How to get your best life advice

Jan 18, 2021

Published in
Storytelling for Social

Is Attention Span Really Shrinking? A Different Framework to Look at Consumption and Attention

With the explosion of media channels and social platforms, advertisers are constantly looking for new ways to engage with their audience…

Jan 18, 2021

Is Attention Span Really Shrinking? A Different Framework to Look at Consumption and Attention

Jan 18, 2021

Published in
Storytelling for Social

My Journey as a Fitness Buyer During the Pandemic

Before the coronavirus pandemic, I used to bike to work and attend intensive workout sessions near my apartment. The commute and stressful…

Oct 16, 2020

My Journey as a Fitness Buyer During the Pandemic

Oct 16, 2020

Published in
Relatos de Ramona

Carta de Ramona

Querido Ernesto,

Sep 27, 2020

Carta de Ramona

Sep 27, 2020

Published in
Relatos de Ramona

La Cromática en sus Palabras Escritas

Ramona se aproxima a sus ratos de escritura como si de un bodegón se tratase. Algo así como naturaleza muerta en un tiempo y lugar…

Jul 26, 2020

La Cromática en sus Palabras Escritas

Jul 26, 2020

Published in
On Creative Leadership

What I Learnt About Leading a Global Creative Team During a Pandemic

Organizing the workflow for global teams is one of the main struggles that digitally-born brands are currently facing. The speed in which…

Jul 20, 2020

What I Learnt About Leading a Global Creative Team During a Pandemic

Jul 20, 2020

Published in
Relatos de Ramona

Zip Codes

La relación que tiene Ramona con Williamsburg nunca fue de pertenencia. Fue más bien un acierto temporal con fecha de caducidad.

Jul 19, 2020

Zip Codes

Jul 19, 2020

Published in
Storytelling for Social

How to Navigate Post-COVID19 Landscape Creatively

All creative work starts by gathering audience insights: Who is your target audience? What do you know about them? How do they consume the…

Jun 20, 2020

How to Navigate Post-COVID19 Landscape Creatively

Jun 20, 2020

Published in
Storytelling for Social

Using Creative Testing as an Insight Generator

The advertising industry has never been as excited about data as it is now. There are huge expectations on what performance marketers can…

May 29, 2020

Using Creative Testing as an Insight Generator

May 29, 2020

Efesor

Efesor

I’m a remote working Creative Leader. I help some of the most admired brands to use data insights and tech to unleash creativity.

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